Maxim Plant, Hannam Dong

Client : Dongsu
Area : 1,934 ㎡ / 585 py
Architect / Interior / Landscape / Furniture / Sign Graphic/Sound Design/AV

 The concept for Dongsuh Foods flagship building in Hannamdong came from the desire to showcase and share the company’s expertise in creating the highest quality coffee with its long history of success from instant mix coffee to custom made coffee experiences. “Better beans, Better Coffee” as the slogan goes led to two key concepts: “Plant-Plant” Plant as in sourcing the highest quality coffee beans to Plant as a coffee roasting factory.

Architecturally, the building is a coffee factory, an industrial structure in the middle of an urban forest. The multi-level spaces tells the story of sourcing the best beans, roasting, extracting, tasting and experiencing the many ways to enjoy this most popular drink. As the building cascades down the steep site to the south, terraces provide indoor-outdoor spaces to enjoy the view and natural light.

One can enjoy a unique experience in this industrial urban forest filled with light, green, texture, sound and the aroma of roasting coffee.